WordPress SEO Quick Start Guide – Forbes Advisor

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On-page WordPress SEO affects the content you create for individual WordPress pages, including posts, blog posts, and product pages, and how information on that page is structured. Do you know the terms “key words” and “key phrases”? They play a vital role in creating SEO-optimized content on WordPress.

In a nutshell, on-page SEO builds specific keywords or phrases into several elements of individual web pages. Called “keyword optimization,” this WordPress SEO strategy helps search engines understand the intent of a page and, in turn, rank it high in search results for optimized keywords and phrases. associated.

Here’s how both beginners and seasoned users can tackle WordPress on-page SEO:

1. Start with SEO keyword research

This reveals the keywords and phrases people use when searching for information, products and services online. Since high-volume keyword optimization can dramatically increase website traffic and drive new business, SEO keyword research should be at the top of any SEO checklist. Keywords Everywhere, Semrush and Ahrefs offer a range of keyword research tools.

Semrush’s Keyword Magic Tool provides a gold mine of useful data for quick and thorough keyword research.

2. Optimize existing WordPress content

Applying keyword optimization when creating a new WordPress website or updating existing content can improve search engine rankings from day one. Incorporating keywords and phrases into content isn’t difficult, but you don’t want to overdo it. WordPress SEO Yoast and Rank Math plugins help you find the perfect balance of keywords.

3. Optimize existing WordPress page elements

All WordPress page and post formats use page titles (H1), title tags (H2 and H3), image data, and URL permalinks. Each of these elements can be optimized for specific keywords without WordPress SEO plugins. However, plugins like Yoast and Rank Math make the job easier and provide SEO-quality ratings and recommendations.

4. Plan and publish new optimized content

Google and other search engines love fresh content, so use keyword research to come up with new ideas for articles, blog posts, products, or services that target audiences might find interesting. Regularly posting new, keyword-targeted SEO content helps improve overall website rankings, and also gives you more content to push for social media marketing.

Screenshot of the Rank Math dashboard

WordPress SEO plugins such as Rank Math, above, and Yoast provide a full range of on-page SEO tools, including on-page content and SEO scores, as well as useful technical SEO features and off-page.

5. Add internal and external links to content

When optimizing existing pages and adding new content, be sure to include links to related content on your website and to relevant external sources. Internal links build topic authority, help search engines index your new content quickly, and can boost the rankings of existing pages. External links to relevant information on high authority websites can also improve rankings. Yoast and Rank Math both include useful link tracking tools.

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