WordPress is a CMS (content management system) that makes it easy to build, manage and maintain websites. It feeds almost 40% of all websites on the Internet including many blogs and businesses.
WordPress is convenient and easy to use, which is why it is particularly popular with business owners. They can save the budget that they would otherwise use on web developers because WordPress has so many tools to help build a website and even automate business processes.
Apart from that, there are plenty of other reasons small business owners love WordPress. I’ll discuss it in this article, so let’s get started right away.
- Free use
WordPress is completely free software. WordPress will not charge any additional fees on usage, regardless of website goals or traffic. Indeed, the software does not belong to a single company, but is developed and maintained thanks to the contribution of volunteers.
Using WordPress, business owners don’t need to hire an entire team of developers. Instead, they can use the CMS to build a website, install plugins to support various business processes, install themes for the design, all without paying anything.
- Quick website setup
WordPress is easy to install, saving small business owners time and effort as it doesn’t require in-depth technical knowledge.
There is accommodation plans that offer easy ways to use WordPress, such as a one-click installer. Best of all, WordPress hosting plans typically have it pre-installed, configured, and optimized for your website’s needs.
- Open source platform
WordPress is an open source platform, which is part of the reason why it’s free. The software is maintained by a core team. In addition, volunteers always help create patches, fix bugs, and create features that are beneficial to users.
Open source also means that software codes can be changed as business owners want. This means that there are endless possibilities of functionality that a WordPress website can have. In this case, small businesses can modify or add whatever they need to facilitate business processes.
- Optimized for SEO
SEO is short for search engine optimization, and it helps websites rank in search results through a number of methods. Fortunately, WordPress has all the features needed to make SEO easier.
There are features in the software that will help SEO, such as editing permalinks, title tags, and alt tags for keywords. There are also plugins like Yoast SEO that you can install to optimize your content.
Often times, owners fear spending time and money redesigning their website when the business grows. They may need to modify their hosting plans to handle the traffic or even start their website from scratch if there are too many adjustments to be made.
With WordPress, your site and business shouldn’t be affected by the changes. As long as you have a good website structure, business growth should not have a negative impact on performance. There are plugins that can help you such as heavy media optimizers.
- Secure and Secure
WordPress is very popular among website owners. While generating so much interest, you might wonder if this has opened a window for hackers and malicious third parties.
Business website owners shouldn’t worry as WordPress staff are constantly updating the CMS to improve website security. Officially supported plugins are also updated and optimized to keep all WordPress users safe.
- User friendly interface
One of the best things about WordPress is that it is designed to be very user-friendly. Beginners often worry about learning the technical side of various software, but with WordPress you can find almost anything thanks to the intuitive dashboard. It saves business owners time as there isn’t a lot of technical knowledge to learn.
- Various themes
One of the most crucial but difficult parts of building a website is the design. Business owners can invest more just to get the perfect look for the site.
With WordPress, you can find free and paid themes for different types of websites. There are a lot of options to choose from with a wide range of categories. Best of all, these themes are customizable, so you can tailor them to suit your needs.
- Plugins for all needs
One of the best features of WordPress is plugins. There are 58,000 options to choose from that can help with website security, decorative elements, and even maintaining cache for website speed.
This means that there are a lot of useful plugins for small businesses. For example, the WooCommer HYPERLINK “https://wordpress.org/plugins/woocommerce/”ce plugin simplifies the creation of an e-commerce website. To protect customer data when transacting online with an SSL certificate, you can install Really simple SSL HYPERLINK “https://wordpress.org/plugins/really-simple-ssl/”.
- Mobile friendly
Google’s ranking algorithm prioritizes mobile responsive websites over non-responsive sites. This gives mobile-friendly sites a greater advantage in getting the site to rank higher in search results.
Fortunately, almost all WordPress themes are designed to be accessible on tablets and smartphones. WordPress can also automatically set the mobile view for themes that are not mobile friendly, so you don’t have to worry about reworking the design.
- Large user community
When building and maintaining a website, you are likely to have questions about how to set up certain parts. Business owners who use the off hours to design their website will especially wonder who to ask during these times.
Fortunately, WordPress has a large community of developers and experts to help you with all of your issues. Simply browse the forum to find the answer you are looking for, or ask questions and wait for the answers.
- Simple management
A business website has a lot of needs. From integration with payment gateways to website security, there is a lot to do.
Performing these processes manually can be time consuming, which is not ideal for business owners who already have multiple issues to deal with at once.
With WordPress, install plugins that can automate various website or business process maintenance tasks. Bandaged, for example, allows to accept payment on the spot from different gateways. There is also Easy update manager to automate theme updates and more.
Overall, WordPress is a powerful content management system that offers a lot of benefits for small businesses. You can save time and money by building a WordPress website because it is free and very beginner friendly. You can also automate many website needs like software updates for security or cleaning the cache for speed.