Social media subscribers and website views are excellent. But if you can’t actually convert them into paying customers, your business can’t make a profit. Selling requires several techniques and skills that are often underestimated. But the members of the online small business community are here for you. Read their tips below.
Master these skills to increase your sales
Selling is a skill. But it also involves several other skills. If you want to sell more and make a profit, here are some areas to work on with Harry Vaishnav of Small Biz Viewpoints. After reading, head over to BizSugar to see what members had to say.
Find the best WordPress landing page plugins
Landing pages can be incredibly powerful sales tools. They send leads to a dedicated page designed specifically for conversion. So how do you create one? Adam Connell from Blogging Wizard shares some of the best plugins for WordPress sites here.
Emulate these sample landing pages
Once you have the infrastructure in place to create a landing page, it’s time to add some content. This can help inspire other brands who are using landing pages successfully. This GetResponse post from Qhubekani Nyathi includes 15 examples to emulate.
Improve your click-through rate for lead generation
If you want to generate leads from your website, you need to optimize your click-through rate. But how can you accomplish this? Elechi Emekobum offers advice in this article from Onaplatterofgold.com.
Use Gmail as a CRM
CRM platforms can be invaluable in increasing sales. But new businesses may not have the resources to invest in a quality tool. Fortunately, Gmail has some features you can use to get by in the early days. Ivana Taylor shares tips in this DIY Marketers article.
Create great B2B proposals
Proposals and pitches are often part of the sales process for B2B companies. So you have to bring out yours. In this Small Biz Daily article, Himaan Chatterji provides an explanation of the main components of effective pitches.
Improve conversions with Heat Map software
Heatmaps are tools designed to show you how people are interacting with your website. When used correctly, they can help you make adjustments that increase conversions. To learn more, read this article on Startup Bonsai by Matt Moran.
Drive conversions with direct response writing
Copywriting is often viewed as an effective business tool for inbound marketing. But it can also boost sales when used in the right context. In this Klint Marketing article, Moss Clement details direct marketing and its potential impact on sales. BizSugar members then discussed the post in more detail here.
Adjust for Google changes
For local businesses, how you appear in Google search results can be a big factor in determining conversions. The search engine recently changed the way some results are displayed on mobile. To learn more, read this Bright Local article by Stephanie Newton.
Check out these trends in local reviews
Reviews can be another major factor in converting local customers. So what has changed in this area in 2021? Joy Hawkins reviews some relevant trends in this Search Engine Land article.
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