So you know what to optimize for and how to track it, what’s next?

The site design or usability is a critical piece of the puzzle when it comes to being found in the search engine world (more like a galaxy actually) How you design your site, position your ad’s, the right amount of text, how many inbound links per page and yes, even the color of your pages has a staggering effect on your visibility. It’s a fine line Web Designers have to walk, mixing just the right amount of pretty things like flash and color with the right amount of stuff the spiders or bots love to see on the “inside” of your website. There are a myriad of options we employ that combine your personal flair you want in your site with our vast experience of what works and what doesn’t. Some of the options we work with are:

 

• Live Chat – This has been a real ground breaker for some clients. Imagine the ability to chat with a potential customer immediately instead of an email response where you really can’t use your ability to get to know a little bit about the customer.
• Blogs – The hottest thing going, we continue to develop new ways to get your product or service out there to the people who are making the decisions. With internet users increasing by the second, you need a creative way to get in front of them and the power of the people can’t be beat.
•  Email campaigns – It’s a proven fact, every time I open my inbox I an inundated with ways to lower my mortgage payment, shed that unsightly weight I’ve been carrying around or buy that new “faux” Rolex. We have proven Email programs that are not Spam, won’t get you into trouble with the target market and will help get you traffic directed to your site.
• Newsletters – Always a great way to get additional exposure. Have a new product to roll out or a new service you are offering? Let Water’s Edge Web design a custom “shout out” to your client base.
• White Papers – If you don’t know what a white paper is we suggest you learn and learn quick. Statistics prove that these little nuggets of technical information drive buyers into a frenzy. Let our researchers and technical writers take the burden off of you and put together something that will spur your potential customers into action.
   

• A:B and Multivariate usability testing for website and pay-per-click landing pages

 

All of these options are carefully constructed with proper placement on your site and added as traffic-building links to bring in new prospects well after being implemented.