Paid Search Services

Google has over half the market share of searchers and client-advertisers and is lengthening that lead to this day and this is where we concentrate most of our resources. But Yahoo, MSN and a host of others are not going to exit the picture, and knowing where the pay-per-click (PPC) bargaings exist is one of our specialties. Water's Edge Web Design manages sites with hundreds and thousands of keywords and the complexity of doing so is mind-boggling. It takes a combination of powerful tools, an incredible attention to detail mentality and the ability to spot little things in log files that can mean big things to your conversion rate. Trust us, this is not a task for the novice but we actually enjoy the challenge and leave you time to concentrate on the things you know best. 

Here are just a few examples of how the Water's Edge Web Design team can help you get the most bang for your buck:

• Keyword research is the foundation for all successful websites. We use the latest technology to dig deep into the keyword abyss and dredge up the most relevant, competitive and cost effective keywords and phrases that are spot on for your particular application.
• With vast experience reaching across all the search engines we can seek out those hard to think of niche keywords that just may land you at the top of the pay-per-click (PPC) page at a fraction of what your competitors are paying.
• Cost-per-click (CPC) doesn't just neccessarily relate to Adwords only. On the contrary, we are able to formulate a strategic campaign encompassing Google, Yahoo and MSN's Adwords, mail programs, Google groups, Yahoo's Overture and paid index and MSN quality features. So forget about CPC,PPC,CPM and CTR and let us help you concentrate on one thing; ROI.
• No matter how good your paid search campaign is means nothing if you don't monitor it wisely. What was supposed to be a months budget can get eaten up in days if not carefully tracked. We know ways to maximize the budget with placement techniques, local listings and ad scheduling.

Ad-A-Boy

Like a well received wedding toast, PPC ad's need to be short, creative and well thought out. We at WEW relish the opportunity to make even pickles seem exciting. Ever read an ad that makes you sit back and say WOW, I wish I could do that? Well, we can and we're ready to show you today. This sort of thing takes lots of time and practice and needs to reflect the changes of todays hottest trends so leave the creative wizardry to us Merlins.

Soft Landings

One of the most frustrating things for Search Engine Optimizers is good traffic and no conversions. By employing proven design techniques coupled with structurally sound usability, our sites are a virtual "welcome mat" to your customers, offering exceptional customer service throughout the visit and then whisking them away with a cheerful "y'all come back now, ya hear". And with a Water's Edge Web designed site, they will.