Marketing Analytics
Pay-per-click isn't all you should be tracking. Just like the golden days of traffic for pennies-a-click are drawing rapidly to a close, we also see that many of the old "tricks" that caused high rankings in organic search are fading away. The engines are becoming more sophisticated and web analytics (i.e. stat tracking) is becoming the instrument of choice for meeting the challenges of these ever-increasing levels of sophistication.
The new era of search marketing is being built by companies who are smart enough to only pay for clicks or optimize for keywords that drive the right visitors to a site. Then they segment those visitors into groups that help them identify why those visitors are indeed right.
Crucial Information You Need At A Moments Notice
- PPC and organic position monitoring on all search engines
- Demographic tracking including time visited and geographic location
- Conversion percentages by search engine and keyword/keyphrase
- Know which keywords deliver the best returns
- Custom tracking of landing pages
- Reports on which traffic sources deliver the best results
- Customizable reports for anything you deem important
Water’s Edge Web Design wants you to see what a good job we are doing for you. We will create a report for you detailing how your current site is performing or if we are designing a new site for you we will show you where you rank at the onset. Then we report weekly or monthly based on your preference how your site is performing with search engine results, link counts and increased web traffic. We will also teach you how to self monitor this information yourself in between our agreed position report dates. These are just a few ways we will help you realize your goals and continue to feel that your investment with Water’s Edge Web is beneficial. It is a crucial part of winning the search engine war and we would be remiss without mentioning some nasty ways your competitors can hamper your efforts. Unfortunately things like click fraud, web-scraping and link farms run rampant in this industry. We’ve seen it all, know how to combat it and keep a sharp eye out for it so you don’t need to even look up what web-scraping is.